5 ways corporate videos make internal comms unboring!

Corporate videos, unlike traditional formats, engage and retain audience attention effectively.

20th June,2024

Corporate videos, unlike traditional formats, engage and retain audience attention effectively.

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Let's be honest, who actually enjoys sifting through company PDFs or enduring another mundane email from HR about policy updates?

Now, contrast that with the memorable video message from our CEO last quarter or that catchy TikTok post the communications team whipped up recently. The difference is clear – videos just stick with us more.

Let’s face it, we’ve all been there—trudging through a 30-page PDF or zoning out during a PowerPoint that seems to go on forever. These formats often lack the engagement factor, which is crucial in keeping your audience interested and attentive. Long emails and documents can be especially taxing to sift through, leading to important details being overlooked or forgotten. This isn’t just frustrating for employees; it can lead to miscommunication and a lack of alignment within the team.

Moreover, these bulky and static forms of communication can dampen creativity. Instead of sparking discussions or innovative ideas, they often end up as just another item on the checklist. And in a fast-paced business environment, failing to capture the attention of your stakeholders—whether they're employees, clients, or partners—can be a missed opportunity to inspire and lead effectively.

In this blog you will learn:

  • Corporate videos are more engaging and memorable than traditional formats like PDFs and emails.
  • Videos transform dull content into vibrant stories, boosting clarity and comprehension.
  • Video content significantly increases conversion rates and social media shares.
  • Various video types, such as training, explainer, and testimonial videos, serve unique business purposes.
  • AI tools like Videobuddy simplify video creation, making it accessible and cost-effective for SMEs.

Why corporate videos are better over other formats

Traditional formats like lengthy emails, dense PDFs, and seemingly endless PowerPoint presentations still dominate corporate communications. But videos bring a new dimension, making them more digestible and far more interesting. With the added elements of voice, visuals, and even music, for example, videos can transform a dull quarterly report into an engaging story about company growth and future goals.

Videos transform corporate communications from dry, forgettable texts to vibrant, engaging stories. They breathe life into everything from the dullest quarterly report to exciting company milestones. With tools like animations, voiceovers, and background music, they turn necessary information into enjoyable experiences.

Think about it: According to the 2021 State of Video Marketing report by Wyzowl, a whopping 94% of marketers acknowledge that video has significantly boosted user understanding of their products or services. This isn't just about making things look good – it's about making them clear and comprehensible.

And the benefits don't stop there. EyeView Digital's 2017 study showed that video content can skyrocket conversion rates on landing pages by over 80%. That's a game-changer for any digital marketing strategy, proving that videos aren't just engaging; they're effective sales tools. Moreover, a 2020 study by HubSpot highlighted that videos garner 1200% more shares than text and image content combined. Yes, you read that right – videos supercharge your social media impact, pushing your brand further than you could imagine.

The shift to more visually appealing and interactive communication formats like videos not only keeps stakeholders engaged but also strengthens relationships. By presenting information in a more relatable and enjoyable way, companies can ensure their messages are not just received but also remembered. This can lead to better understanding, enhanced cooperation, and ultimately, stronger corporate relationships.

So, why stick to the old ways when you can breathe new life into your corporate communications?

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Good. You're convinced. What creative Corporate Video content can you make?

There's a plethora of corporate video types that SMEs can make, each serving a unique purpose within your broader business and marketing strategy:

Corporate Training Videos: These are like interactive manuals; they make learning new processes or technologies engaging and straightforward for your team.
Explainer Videos: Imagine having just 90 seconds to explain what your business does and why it matters. Explainer videos do just that, providing a quick and engaging way to introduce your products or services.
Product Demos: These videos bring your products to life, demonstrating their benefits and how they work, helping potential customers visualize themselves using your products.
Customer Testimonials: There’s nothing quite as persuasive as hearing directly from happy customers. These videos can tip the scales for potential clients who are on the fence.
Company Story Videos: These are your brand’s biography. They delve into your roots, showcasing your journey, values, and the people behind the brand.

Yes, but why Videobuddy?
Turning simple text into scroll-stopping videos, empowers all team members, regardless of skill levels, to bring their ideas to life—no more wisdom lost in translation.
Book a Demo Now

You have great corporate video ideas but no skills. What now?

You simply need an AI-powered corporate video making tool i.e. Videobuddy! Think of it as your in-house video production team that’s always ready to roll, but without the hefty price tag. It’s designed specifically for SMEs to create professional-quality videos with ease!

Videobuddy offers:

• Simplicity: No need for technical skills; if you can click a button, you can make a video with Videobuddy.
AI-Driven Smart Editing: Videobuddy’s AI takes on the tedious editing tasks, allowing you to focus on the creative side of your videos.
• Cost-Effectiveness:
Reduce the need for expensive video teams or equipment with Videobuddy’s all-in-one video creation toolkit.
• Scalability:
From a single video to a full series, Videobuddy grows with your needs, helping you maintain consistent content output.
• Creative Control:
With customizable templates and tools, your videos will always carry your unique brand signature.

So, what’s the bottom line here?

Corporate videos aren't just a nice-to-have; they're a powerhouse for your content strategy, making your message not only more enjoyable but also more effective!